NO.1 in Japan’s used golf equipment industry
In 1999, GOLF Partner was established with the mission to create and expand a new market for used golf clubs. In order to make used golf clubs available to more customers, GOLF Partner has introduced a franchise system, and has expanded the network for purchasing and selling used golf clubs, working closely with business owners.

Our Inventory Sharing System, “Birdie Net”
We sell 1 used golf club every 14 seconds.
From new to used, GOLF Partner maintains a stock of over 550,000 golf clubs. In order to get you the perfect club, we utilize our inventory sharing system, called the “Birdie Net”. Golf clubs purchased at our shops throughout Japan are automatically registered in this system.
In other words, out of our 550,000 clubs across each and every one of our 380 GOLF Partner stores, the one perfect club is waiting for you. In Japan, we sell 1 used club every 14 seconds. That means since we buy nearly the same number of clubs from our customers, we are constantly restocking our site with new arrivals. You will never get bored with our ever-changing collection of clubs!
Strengths of GOLF Partner
No.1 market share of secondhand golf goods
GOLF Partner, which boasts the world's greatest number of shops, has more purchasing windows than anywhere else. It secures a dominant market share through a more robust stocking of secondhand goods than competitors. In addition, by realizing a product lineup irrespective of new or secondhand goods, we have seen a growing demand from new product users to purchase replacements. This, in turn, has made it possible for us to secure good quality secondhand clubs, such as top-selling latest models and previous year's models. (Approximately 30% of sales comes from new product sales)

Making Golf a Sport for Everyone.
We hold the Guinness World Record for "the largest number of golf stores" and "the most used golf clubs sold in one year." By opening more stores, buying more clubs from golf lovers, and selling them, we wish to give more people the opportunity to discover the wonder of quality used golf clubs. Our mission is to make golf a more casual and affordable sport for everyone to enjoy.
We at GOLF Partner strive to be a store that you can always rely on and aim to be an irreplaceable resource for all golfers.

We also hold
the Guinness world record
・The largest golf chain store
・The largest retailer of secondhand golf clubs
COMPANY OVERVIEW
Trade name | GOLF Partner Co., LTD. |
---|---|
Address | 13F Nishikicho Trad Square, 3-20 Kanda-nishikicho, Chiyoda-ku, Tokyo |
Date of establishment | June 30, 1999 |
Capital | 100,000,000 yen |
Representative | Junya Ishida, Representative Director |
Description of business | Nationwide operation of GOLF Partner, a general golf shop that sells new and secondhand golf goods |
Number of employee | 1,800+ people *As of March 2018 |
HISTORY
1999 | GOLF Partner Co., LTD is established. Inventory sharing and valuation system “Birdie Net” is developed. |
---|---|
2000 | Launches sales of original golf clubs. |
2002 | Signs a business alliance agreement with Golf Digest Online Inc. |
2003 | Junya Ishida becomes the new CEO. |
2004 | Launches sales of original golf balls |
2006 | The number of point card members hits 1.5 million. Opens first practice range (Tama Range). Launches sales of private brand “NEXGEN” series. |
2007 | Is listed on the Tokyo Stock Exchange “Mothers” (TSEM). Opens “GOLF Partner Online Shop”. |
2008 | Launches golf club rental business. Starts expansion of golf range franchise. |
2009 | Becomes a subsidiary of Xebio Co., Ltd. Starts opening in-store locations at Victoria Golf Point cards available for all the GOLF Partner shops. |
2010 | Reaches a total of 30 practice range franchise locations. Opens Shimbashi Hibiya Exit flagship store. |
2011 | Is certified by the Guinness Book of World Records for “the largest number of golf stores” and “the largest number of used golf clubs sold in one year.” Opens an indoor golf range in Iruma. |
2012 | Merges with Festival Golf Co., Ltd. on July 1st. |
2014 | Opens its first overseas location in Singapore. Starts a project for beginners of golf called “the First Golf Club Project.” The total of franchise locations reaches 300. |
2015 | The total of practice range franchise locations reaches 70. |
2018 | Opens first store in Korea. |
2019 | Expands business to the U.S. |